I was reading PRDaily.com and according to an article on there, they talked about the seven most important thing a Public Relations practitioner should know with the change in media use. With all the different media outlets out now, it can be confusing on what to use and when to use it.
The seven main points are:

1. People want more than just text. People like looking at pictures and videos, but still stick to the basic rule of the three Cs: clear, concise, and compelling.

2. Another basic PR rule that applies is the way a story is pitched. The technological changes is an improvement on ways we can retrieve our information, but doesn’t change the way we write it.

3. Be familiar with an iPhone and/or iPad, because the media is moving towards that platform.

4. Don’t use a social media site to do your story pitches. Only 2 percent of journalists prefer pitches through social media, while 80 percent want them e-mailed.

5. Use Twitter to follow a reporter’s or editor’s tweets and take notes on it. The information they tweet will help you. Do not “friend” them on Facebook unless you know them personally. You don’t want to be intrusive.

6. Work with the reporters to make their job easier. Reporters are on a restricted time schedule. The easier you can make it for a reporter to write a story, the higher the chances that the reporter will write about your story. This will also build a good relationship between you and the reporter.

7. The best time to pitch to a TV newsroom is between 8 a.m. and 9 a.m., because that is usually the time before the editorial staff’s morning meeting. “Unless it’s breaking news, pitch your story at least a few days or a week in advance. Also, TV journalists want to speak with real people who are affected by your product or organization, not just your spokesperson or CEO.”