1. Read Charles Bukowski books: Instead of reading another social media book, read some Bukowski and study how he words things.


Other helpful books to read:
1. Still Alice- Lisa Genova
2. The Hunger Games – Suzanne Collins
3. The Handmaid’s Tale – Margaret Atwood
4. The Paris Wife – Ernest Hemingway
5. The Dragon Tattoo – Stieg Larsson
6. Unbroken – Laura Hillenbrand
7. Running with Scissors – Augusten Burroughs
8. Little Bee – Chris Cleeve
9. Me Talk Pretty One Day – David Sedaris
10. Are You There Vodka? It’s me, Chelsea – Chelsea Handler

2. Learn How to Analyze Financial Statements: Knowing how to do this will save you from getting screwed over by an accountant. If someone screws you over, that essentially means it will be screwing over the company that you are representing.

3. Visit Newsrooms: You’re dealing with the media all the time, but it is different just hearing about it or talking to the people who are dealing with it. Go there and see it for yourself.

4. Read blogs from various view points: The more information you have, the more likely your information will be accurate.

5. Use podcasts: Many people don’t think to use podcasts, because they’re not as mainstream as Youtube or the radio, but they are very useful and a great way to keep up with current events.

6. Become a better visual content producer: Graphic design, photography, videography, and production skills are a big plus in the PR field. After all, people are more likely to view content with pictures/videos than text.

7. Read mythology: Believe it or not, many concepts in mythology can be applied to PR work.

source: http://www.jacksonwightman.com/2012/03/7-things-you-can-do-right-now-to-become-a-better-pr-pro/