Ethics is one of the biggest topics in all the Public Relation classes at VCU, and for good reason. It’s not just because it is the right thing to do, but it’s because you WILL GET CAUGHT! When you are putting a message out to the public, one of those people out of the 7,010,717,617 people in this world is going to find out that you lied and there goes your PR career, or any career for that!
The popular Kellog’s Kashi products are getting heat for their false claims. They flaunt that their ingredients are organic, but when a Rhode Island grocer found out that their soy is genetically engineered and contains harmful pesticides, he posted a note on his shelf and refuses to stock any Kashi products. A picture of the note went viral on Facebook and now Kellog’s has a major PR crisis to deal with. “Honesty is the best policy”.
PR Campaigns 