Ever wondered why Facebook and other social media sites can be so addicting? Well, according to Los Angeles Times, using social media sites activates the same receptors in the brain as it would when you’re eating, getting money, or having sex. Engaging in these activities doesn’t feel as good as having sex, but science shows that sharing information about yourself is considered pleasurable.
Researchers at Harvard stated that about 80% of Facebook, Twitter, and other social media site posts are about people’s immediate personal experience. The data shows that the brain is strongly engaged when people talk about themselves and less so when talking about someone else. The act of sharing triggers the brain into the feeling of pleasure. Therefore, whether you are using social media for business sake or for social purposes, it is a positive thing to engage in.
This is an MRI image that shows the part of the brain that recognizes pleasure. The orange and yellow color signifies that it is triggered when using social media to share information about oneself.
source:
PR Campaigns 